Letting the numbers tell the story and allowing analytics to guide the strategy is a big part of what we do. Every week we pull client analytics to review week to week performance and make small tweaks if needed. Those analytics are always shared with you so you can be aware of your accounts performance.

We also review analytics on a monthly basis to take a look at the bigger picture and make larger adjustments to the strategy for the upcoming month.

Part of what we do is spend our days on social media. The great thing about that is we are constantly finding inspiration and staying ontop of recent trends. 

Oftentimes looking at competitions or similar businesses can be a great place to pull inspiration and review top performing industry content.

If your brand is established we will follow your brand guidelines to continue writing in a tone of voice that represents your brand. On the other hand, if you don’t have an established brand voice we will use your target persona to write in a tone that will appeal to your consumers.